Denny’s Animated Digital Campaigns
Creative Director: Lucho Sanchez
Writer: Carlos Adan Castro
Role: In 2021, I had a fun opportunity to work with Denny’s on digital display animated HTML campaigns. Here are a few examples of social and display banners that I was responsible for concepting, crafting storyboards, and animating for America’s favorite diner.
Denny’s celebrated 100k free deliveries in a whimsical way of showing various ways food could be delivered. From hot air balloons, drones, and UFOs the possibilities were limitless when I had the opportunity of animating the fun ways to highlight Denny’s free delivery offer to customers.
100K Free Deliveries Campaign
Promoting the Endless Breakfast deal at Denny’s, I wanted to create a hypnotic spiral of endless pancakes and cheesy eggs that swirl and draw your eye to the deals. This campaign drew a lot of success for Endless pancakes and was a favorite to create.
Endless Breakfast Animation
This dreamy campaign was a delight to work on. I animated storyboards that were derived from the commercial promo shoot. Using the elements of strawberry hot air balloons, with whipped cotton candy clouds, I used motion to create a dream world of fluffy berry heaven.
Shortberry Dream Pancakes
This animation promoted the new All Day Value Menu offering deals for customers at any time of day. Using the bright orange color with gold sunrays to represent morning birds, I used a contrast of midnight blue with twinkling stars to capture night owls' attention.
All Day Value Menu Campaign
This was a fun promotion to entice customers to participate in a cool giveaway by giving their wallet a vacation. To participate, guests could take photos of the location they were visiting and enter their photos to win a summer vacation paid for by Denny’s. The polaroids of a wallet enjoying some sun by the pool, or lying in a hammock, were whimsical and witty.
Summer Slamcation
Saucy, smoky and savory meaty meal, I wanted to show how cheesy every bite could be! With an intro of smoke and a temperature gauge spiking, the grill lid opens and shows a juicy sandwich, gooey with cheese. The end frame is the hero shot of the official product marketing image, and the wordmark design is centered.